It is common for celebrities to stand up for a cause. But this was the first time in history of Malayalam cinema that the music launch for a movie was held underwater with the entire team taking a stand for ocean conservation.

The cast and crew of the upcoming movie ‘Kalyanam’, which will see the launch of the star kid Shravan Mukesh dived into the depths of the sea for spreading awareness about the need for conserving the ocean.

Speaking at the music launch, actor-politician Mukesh said that the need of the hour is to conserve the ocean. ‘No development done on land will be complete unless efforts were on to conserve the life providing oceans’. Rajagopal Aiyer, the CEO of Udaya Samudra called on everyone present to be part of the ‘Sagar bacchao’ program aimed at cleansing the ocean from Kanyakumari to Kasaragod. Jackson Peter, managing director of Bond Safari, Kovalam said that ocean pollution, ocean accidification and climate change are three major challenges that humanity face and it is high time that people understand this and work towards making an attempt to keep the delicate balance of nature intact. The event was inaugurated by actor Unni Mukundan at Udaya Samudra hotel at Kovalam. Mukesh and his wife Mythili were also present at the occasion.

The team then geared up in a themed protective gear. They were given a training and afterwards allowed to dive into the ocean for the music release. The event was held at Groove Beach, Kovalam. Udaya Samudra resort, is one of the most sought after places for a stay at Kovalam.

Vijay Babu, the owner of Friday Films, Rajesh Nair, the producer and director of ‘Kalyanam’, his wife Usha, co- producer Kishore, the heroine Varsha Bollamma, music director Alex Paul took the plunge. Varsha Bollamma handed over the model of the music CD to Vijay Babu at the underwater event. The celebrities also removed waste from the bed of the ocean. The movie will hit the screen on February 9.

The celebrities who took the plunge were trained and guided by the staff of Bond Safari at Kovalam. Bond Safari has a number of firsts to its credit. The first underwater wedding in the coutry, World’s first under water CEO’s meet were just some of the events that Bond Safari has pioneered. The music launch of the movie Kalyanam is just another feather in the cap. Bond Safari also conducts regular scuba diving safaris and workshops for people interested in underwater photography and PADI certification courses. These unique and novel ventures have boosted Kovalam’s status as one of the leading tourist destinations of the state. Kovalam is evolving as one of the leading MICE destinations in India.